C.a.d.i.l.l.a.c.f.1.r.a.c.i.n.g. team

Cadillac: C - Courage A - Ambition D - Determination I - Innovation L - Leadership L - Loyalty A - Agility C - Creativity
F - Focused 1 - 1 step-ahead
R - Relentless A - Achievement C - Competitive I - Integrity N - Never-ending G - Growth